Can Social Media replace Traditional Media?

It’s being said everywhere that social media if used wisely can replace traditional media. By now, most of us will have the benefits of social media at our fingertips – it is cost effective with high returns, helps build relationship through customer service and feedback, increases visibility, builds awareness etc

With all the hype, I hear many saying that they are gradually shifting focus towards social media. But I believe that there are still many limitations and challenges. Social media marketing is still not fully understood, is a little risky and is not that cheap.

If we focus only on social media we miss out the powerful combination of social media marketing and traditional media marketing. Both of them can work together to strengthen a brand. The point is that everyone can benefit from social media and it should be a part of the marketing or public relations strategy. However, it should not be the only focus as we cannot afford to ignore traditional media completely.

Kenneth Peter — kennethpeter.com

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